Didit Labs
As the Internet has been transformed from a mere information medium into a distinct feature of our lives, the exchange of goods, services, and data is now rapidly moving into the online space. While following consumers online is the first step, it is certainly not sufficient by itself. To fully exploit this opportunity also assumes knowledge about what they are doing online and the rationale behind it.
Here at Didit Labs we are creating a solid database about online consumer behavior and transforming it into actionable knowledge for online marketers. Extensive research projects are being carried out to help us better understand online users and their interactions with technology in an unprecedented way. Ultimately, this data allows us to maximize our clients’ performance while simultaneously improving users’ experiences online.
Projects
Our team of experienced researchers are involved in studies regarding online consumer behavior, search behavior, human-computer interactions within search contexts, and marketing research.
Current projects:
- Trends in online consumer behavior
How do online behaviors change over time - month to month, season to season? Are online consumers purchasing more or less? Is the decision process longer or shorter? - Trust development in search marketing
How do consumers develop trust in the online world? - Measuring engagement
How can we measure the engagement of online users? If engagement has multiple components – emotional, cognitive, behavioral – how can we use behavioral measures such as ‘time spent per page’ or ‘number of pages visited’ as substitutes for engagement? Is it possible to standardize the measurement across different types of online content? Can we use engagement to maximize search marketing performance?
Methodology
We draw on a user-centric approach to gain insights into users’ interactions with search engine technologies and e-commerce sites – what drives them there, what are their motivations, needs, and goals. When, why, where, and how they search and engage in online purchase behaviors.
To completely understand such online behaviors, we employ a variety of methods including but not restricted to data mining, simple and complex experimental designs, surveys, and psycho-physiological recordings (e.g. eye tracking, skin conductance responses, heart rate, EEG responses).
Collaborators
We are collaborating with prestigious universities, research institutes, search engines, and others to ensure the highest calibre of data to produce actionable research.
If you or your department is interested in research collaboration, please contact us at didit.labs@didit.com.
